Martin James Power
Brand Creative

Day Cooper Day

Pensions for the Creative

Day Cooper Day

Identity, and web design for start up pensions company, DayCooperDay.

I did this by creating an identity that was built around the three of them, creating three individual colours that represented each of them.

Visit Day Cooper Day website


Sonia, Tom and Patrick approached me with the brief to create a stand out identity for a pensions company that wanted to target the creative industries. 

They wanted to challenge the established pensions industry, but unfortunately were not willing to reconsider the company name. I decided that although this brand name did very little to set them apart from the establishment, I could turn the fact that it was their surnames into a virtue.