Martin James Power — Strategic Brand Design, Manchester
Brand Creative



Identity & Web for the National College fro Digital Skills

The modular visual identity was created to allow for personalisation and creative input from students that reflected the brand idea. The verbal identity had to be very flexible, given the college needed to address many different audiences, from students to parents and the digital industry. We also looked at messaging framework to address these groups. 

Produced while at Calling Brands

The new National College of Digital Skills (NCDS) approached us to develop a strategy and identity that would make it stand out from other Further Education and Sixth Form colleges, through a unique combination of academic rigor and modernity.

The core idea of 'Developing Tomorrow’s Pioneers' led the project led us to create a future-proof identity that felt active and progressive in the space.